设计Issue(3)：136-137,2.
杭州老字号品牌视觉形象设计的传承发展研究--以胡庆余堂国药号官方商城为例
INHERITANCE AND DEVELOPMENT OF BRAND VISUAL IDENTITY OF THE HANGZHOU TIME-HONORED--TAKE HUQINGYUTANG PHARMACY OFFICIAL MALL AS AN EXAMPLE
摘要
Abstract
This paper takes Huqingyutang pharmacy as the object of the study of Hangzhou time-honored brands' image design, The visual design of Huqingyutang official store is discussed from three aspects: the inheritance and evolution of the logo, the packaging design, and the web design. And then the article makes analysis on the importance of visual image design of Hangzhou time-honored brands' network marketing. On this basis, this paper puts forward such a request: that time-honored brand has to re-orient them and improve their own brand visual image.关键词
老字号/视觉形象设计/胡庆余堂/官方商城Key words
Time-honored/Visual identity/Huqingyutang pharmacy/Official mal分类
社会科学引用本文复制引用
谢婷婷,何征..杭州老字号品牌视觉形象设计的传承发展研究--以胡庆余堂国药号官方商城为例[J].设计,2015,(3):136-137,2.基金项目
本文为浙江农林大学研究生科研创新基金资助项目研究成果，项目编号3122013240269 （）
