摘要
Abstract
Packaging can not only protect the goods, beautify the goods and strengthen the visual effect, but also can attract the consumers, create economic value and open sales market for products. Consumers buy goods according to the quality, value and satisfaction of the goods. So the material and spiritual demands of the consumers also present diversity, and in which packaging design acts as a role of connection and communication. This article starts with visual elements such as packaging design of graphics, type and color, and studies for the designers how to seek balance and harmony among the artistic quality, practicability, security, functionality of commodity packaging in the current society with constant development of market economy.关键词
包装设计/图形/文字/色彩/视觉元素Key words
Packaging design/Graph/Type/Colour/Visual elements分类
通用工业技术
