基于情感体验的网络品牌形象设计研究OA

Emotion is unique to human beings, occupying an important position in people's life. The concept of "emotional experience" is introduced into the network brand image design. This not only can influence the brand awareness of the consumer and increase emotional value of brand products, but also can highlight the brand personality better and promote the brand image of the network brand, and thus makes it more convincing.