设计Issue(4)：58-59,2.
基于情感体验的网络品牌形象设计研究
THE DESIGN OF THE NETWORK BRAND IMAGE BASED ON THE EMOTIONAL EXPERIENCE
摘要
Abstract
Emotion is unique to human beings, occupying an important position in people's life. The concept of "emotional experience" is introduced into the network brand image design. This not only can influence the brand awareness of the consumer and increase emotional value of brand products, but also can highlight the brand personality better and promote the brand image of the network brand, and thus makes it more convincing.关键词
情感体验/网络品牌/品牌形象设计Key words
Emotinal experience/Network brand/Brand Identity分类
信息技术与安全科学引用本文复制引用
彭继媛,杨文剑..基于情感体验的网络品牌形象设计研究[J].设计,2015,(4):58-59,2.基金项目
浙江农林大学研究生科研创新基础项目项目编号3122013240271 （）
