摘要
Abstract
With the advent of the information society, supported by the internet and multimedia display technology, the information communications industry is facing a great transformation influenced by the needs of "Being Digital" and the impact of information on modern design life. Thus brand promotion also extends to new areas. At the same time, with the diversification of new media development, consumers get a variety of information channels, with more and more contents of information and transparency. Brand should be developed to keep pace with this high-speed change, or it wil be lost in the competition, and be hard to get the consumer's attention. Therefore, we wil focus on the design of the dissemination of information. This paper starting from new media market state, does a comprehensive analysis on the brand image in the new media environment, and does case-study combined with today's hot words information design, interaction design, crossover marketing and so on.关键词
新媒体/品牌形象设计/信息设计/跨界营销/交互设计/微电影Key words
New media/Brand image design/Information design/Crossover Marketing Interaction Design/Microfilm分类
社会科学
