标准科学Issue(3)：32-34,44,4.DOI:10.3969/j.issn.1674-5698.2014.03.007
烟草商业企业服务标准化研究
Research on Services Standardization of Tobacco Commercial Enterprise
刘静波 1王宁 1师丽娜 2骆红 2马明2
作者信息
- 1. 陕西烟草西安公司
- 2. 陕西省标准化研究院
- 折叠
摘要
Abstract
Standardization is the basis for the tobacco comercial enterprises to improve quality the level of Management. The aim of developing standards of cigarette marketing work is to link the quality management theory and the practice of marketing services, solidify the successful experiences, optimize service process, shorten business hours, and improve the quality and standardization level of marketing services. Marketing Service Standards for Tobacco Comercial Enterprises specifies the duties, work content, and assessment requirements of client managers, marketing managers, and brand managers respectively. It’s helpful for the managers to standardize their daily works, enhance their executions, and it also acts as an effective complement to enterprise comprehensive quality management.关键词
标准化/烟草商业企业/服务Key words
standardization/tobacco commercial enterprises/service引用本文复制引用
刘静波,王宁,师丽娜,骆红,马明..烟草商业企业服务标准化研究[J].标准科学,2014,(3):32-34,44,4.
