沈阳工业大学学报（社会科学版）Issue(3)：248-254,7.DOI:10.7688/j.issn.1674-0823.2015.03.10
顾客个人价值偏好取向探究∗
Research on propensities of customer personal values
摘要
Abstract
As the source of life of enterprises, customer consumption is paid more and more attention. Catering to the consumer psychology of customers is the essence of enterprises to deepen the service strategy, improve the satisfaction of the customers, and increase income. Through the in-depth interview, the propensities of customer personal values are studied when customers consume the service products. It is proposed that some customers have already recognized the significance of customer personal values in the consumption of service products. They pay more attentions to the easy lives and pleasure way and the safety of the family in the pursuit of high quality life, and the social needs exists widely in customer service consumption. At the same time, there is a close relationship between the individual customer value and customer service experience, which has important influence on the orientation of consumer behaviors. It is significant to improve the service quality and brand construction of the service enterprises to make deep research on the individual customer values.关键词
顾客个人价值/价值偏好/服务产品/消费心理/消费者行为/服务品牌/个性化服务Key words
customer personal value/value propensity/service product/consumer psychology/customer behavior/service brand/customized service分类
管理科学引用本文复制引用
李艺,王力立,袁峰..顾客个人价值偏好取向探究∗[J].沈阳工业大学学报（社会科学版）,2015,(3):248-254,7.基金项目
辽宁省社会科学界联合会课题(2014lslktdglx-14) （2014lslktdglx-14）
沈阳市社会科学界联合会课题(sysk2014-06-12) （sysk2014-06-12）
百项课题助推辽宁全面改革发展调研课题(2014lslqnzddykt-03)。 （2014lslqnzddykt-03）
