数字图书馆论坛Issue(3)：45-53,9.DOI:10.3772/j.issn.1673-2286.2015.03.007
用户使用移动APP影响因素研究
Research on Influencing Factors of Mobile App Usage
摘要
Abstract
With the rapid development of intel igent terminals and mobile network, mobile applications (APP) emerge in endlessly. With the result of the ragged qualities of mobile APP, users' behavior of downloading and uninstal ing becomes more frequency and faster, and the time of sustained using of APP decreases. Therefore, it is important to explore factors of mobile APP users' continuance usage intention and uninstal ing behavior. In this paper, based on the two-factor theory,we use some factors, such as the perceived ease of use, advertising invasion, risks and satisfaction that affect the loyalty of users, to do the research to find out factors that affect mobile APP users' continuance usage intention and uninstal ing behavior.关键词
移动APP/持续使用意愿/卸载意愿/双因素理论Key words
Mobile App/Continuance usage/Uninstal ing intention/Two-factor theory分类
社会科学引用本文复制引用
赵海平,杨诗姝,邓胜利..用户使用移动APP影响因素研究[J].数字图书馆论坛,2015,(3):45-53,9.基金项目
本研究得到国家社会科学基金项目“基于社交问答平台的用户知识贡献行为与服务优化研究”（编号14BTQ044）和武汉大学70后学术团队项目“网络用户信息行为”的资助。 （）
