天津工业大学学报Issue(3)：78-84,7.DOI:10.3969/j.issn.1671-024x.2015.03.017
双渠道供应链博弈模型的复杂性分析
Complexity analysis of game model in a dual channel supply chain
摘要
Abstract
We consider a dual channel supply chain (CLSC), which is composed of one manufacturer and one retailer. We characterize the static and dynamic game models in a centralized and a decentralized dual channel supply chain. Then, we evaluate the influence of the degree of retail channel loyalty on pricing decision under the static model. Through numerical simulation, we analyze the complex dynamic phenomena , such as the stability region, chaos, bifurcation diagram and the largest Lyapunov exponent diagram. We find that the retail channel loyalty has a positive effect on the retail price and an inversus effect on the direct price;the retail price in decentralized supply chain is greater than that in centralized supply chain;the whole supply chain can get more profits under centralized decision.关键词
双渠道供应链/博弈模型/渠道忠诚度/定价/混沌Key words
dual channel supply chain/game model/channel loyalty/pricing/chaos分类
管理科学引用本文复制引用
张芳,张婷婷,马小林..双渠道供应链博弈模型的复杂性分析[J].天津工业大学学报,2015,(3):78-84,7.基金项目
国家自然科学基金资助项目 （）
