渭南师范学院学报Issue(9)：50-53,4.
莫言小说的媒体化效应
The Media Influence of Mo Yan's Novel
摘要
Abstract
After Mo Yan won the Nobel Prize in literature, almost all the media which contain television, graphic media and network media disseminate him largely and form the media influences of an upsurge of Mo Yan. Within the chain of a succession of Mo's influences, literary works do not stay stuck in the values of their own and break out unprecedented energies after they are dec-orated and processed throughout the media. The media treat the drama which Mo ever adapted, the analyses of the figures of Mo's works and the glamour of Mo's own personality as the breach when they cover the messages. Mo's great media influences have per-formances in improving audience rating, amount of reading and click rate of the programs which are related to Mo. And the media delve and state deeply Mo and eventually form cultural industry chain of interests.关键词
莫言/媒体/效应Key words
Mo Yan/media/influence分类
社会科学引用本文复制引用
姜浩,王明科..莫言小说的媒体化效应[J].渭南师范学院学报,2014,(9):50-53,4.基金项目
喀什师范学院研究生科研创新活动项目:莫言小说的媒体化效应的研究(喀师研发也2014页3号) （喀师研发也2014页3号）
