渭南师范学院学报Issue(9)：85-88,4.
微电影广告剧本创作分析
Analysis of Micro-film Advertising Script Writing
宋仙滔1
作者信息
- 1. 兰州商学院 商务传媒学院，兰州730010
- 折叠
摘要
Abstract
Script is the basis of the micro-film advertising. And now script problems seriously effect the development of micro-film advertising. The problems include disconnect of the theme and the brand concept, conflict of characters and brand identity, de-parture from the storyline and brand products, contradiction of plot lines and video capacity. So researching themes identified, char-acters shaping and story design can provide reference for the later script and promote the development of micro-film advertising.关键词
微电影广告/剧本/主题/人物/情节Key words
micro-film advertising/script/theme/character/story分类
社会科学引用本文复制引用
宋仙滔..微电影广告剧本创作分析[J].渭南师范学院学报,2014,(9):85-88,4.
