摘要
Abstract
Under the booming development of e-commerce, however, they neither know nor understand SEM business well, which has both high professional requirements and threshold of SEM (Search engine marketing and optimization). Advertisers are keen to use third-party tools to supply the one-stop service of search engine advertising to meet their business needs. Based on this, this ar-ticle will provide a complete set of bidding word hosted service solutions. Taobao trains as a new search auction model as my subject of academic studies .After analyzing and collecting statistics of semantic extraction, keywords expansion, bid word generation, mod-eling bids, advertising effect positive feedback monitoring model, this thesis offers the optimal solution of placing advertising, I want to provide train advertisers the best overall solution delivery strategy. The first phase focuses on product information for data mining, to achieve keyword recommendation engine. Put in the second stage to achieve optimization module, the implementation of pricing strategy, the establishment of hits and PPC ("average click cost") model. It's restricted by budget, which is the realization of max-imized ROI (input-output ratio) with different bid combination. It improves the practical effect of creating better experiences and advertising in train auction.关键词
竞价搜索/淘宝/直通车/搜索引擎/电子商务Key words
Auction Search/Taobao/Taobao Train/Keywords/Search Engine/Electronic Commerce分类
信息技术与安全科学
