西安交通大学学报（社会科学版）Issue(3)：40-46,7.DOI:10.15896/j.xjtuskxb.201503006
基于网络外部性理论的新能源汽车消费偏好实证研究
Empirical Research of New Energy Vehicles Consumer Preferences Based on Network Externality
摘要
Abstract
As the low -carbon age darling,new energy vehicles shoulder the tasks of coping with environmental pollu-tion and energy crisis.According to the network externality theory of consumer behavior,this paper presents snob effect and bandwagon effect can improve consumer preferences of new energy vehicles.Based on 409 survey data,Logistic em-pirical analysis also supports this view.Therefore,in promotion of new energy vehicles,government and enterprises should not only improve technology,reduce costs and increase tax subsidies,but also pay close attention to grasp con-sumers psychological needs,make full use of external characteristics and launch products fitting consumers buying pref-erences.关键词
新能源汽车/网络外部性/虚荣效应/攀比效应Key words
new energy vehicles/network externality/snob effect/bandwagon effect分类
管理科学引用本文复制引用
沈悦,郭品..基于网络外部性理论的新能源汽车消费偏好实证研究[J].西安交通大学学报（社会科学版）,2015,(3):40-46,7.基金项目
国家社科基金项目（12BJY003）；西安交通大学基本科研业务费项目 （）
