现代电子技术Issue(19)：117-120,4.
基于纵横向拉开档次法的电子商务在线信誉评价模型
E-commerce reputation online evaluation model based on means of undrawing level in vertical and horizontal direction
陈柳鑫 1赵倩茹 1马凯2
作者信息
- 1. 河海大学 商学院，江苏 南京 211100
- 2. 复旦大学 信息科学与工程学院，上海 201203
- 折叠
摘要
Abstract
In the expanding e-commerce transaction environment,due to the lack of both parties′ background and expe-rience ,buyers are most concerned about the reputation of the sellers. This has become a bottleneck of the development of e-com-merce. Based on the previous studies on reputation evaluation model,the comprehensive evaluation method based on "means of undrawing level in vertical and horizontal direction" is proposed,whose characteristics are that the determination of the index weight can make the difference bigger between the evaluated sides as much as possible in vertical and horizontal directions,and can dynamically reflect the credibility of sellers,so that the reputation value changes with time.关键词
电子商务/信誉评价模型/纵横向拉开档次法/指标权重Key words
e-commerce/reputation evaluation model/means of undrawing level in vertical and horizontal direction/ndex weight分类
信息技术与安全科学引用本文复制引用
陈柳鑫,赵倩茹,马凯..基于纵横向拉开档次法的电子商务在线信誉评价模型[J].现代电子技术,2014,(19):117-120,4.
