现代电子技术Issue(11)：126-128,3.
基于数据挖掘技术的电子商务CRM研究
Research on electronic commerce CRM based on data mining technology
李静1
作者信息
- 1. 西安文理学院 商学院，陕西 西安 710065
- 折叠
摘要
Abstract
In the network era,since the massive customer data is stored in electronic commerce customer relationship manage⁃ment(CRM),the valuable information can be found by means of data mining technology and effective mining. By understanding the function of CRM,analyzing the modes and process of data mining technology,it is obtained that in electronic commerce CRM,the classification mode of data mining technology is adopted to acquire new customers,the clustering mode is used to re⁃tain old customers,the correlation mode and sequential mode are used to improve customer value. Data mining technology will play more important role in electronic commerce CRM.关键词
数据挖掘技术/电子商务/客户关系管理CRM/挖掘模式Key words
data mining technology/electronic commerce/CRM/mining mode分类
信息技术与安全科学引用本文复制引用
李静..基于数据挖掘技术的电子商务CRM研究[J].现代电子技术,2015,(11):126-128,3.
