湖北文理学院学报2015，Vol.36Issue(5)：64-67,72,5.
品牌营销视角下保康旅游产品的深度开发
Deep Development of Tourism Products in Baokang from Perspective of Brand Marketing
王博 1马胜蓝 1许黎 2曹诗图2
作者信息
- 1. 湖北省保康县旅游局,湖北保康 441600
- 2. 武汉科技大学管理学院,湖北武汉 430081
- 折叠
摘要
Abstract
With the further development of tourism, tourism marketing has gradually become an important problem for further study. The tourism of Baokang in Hubei province has obvious late-development advantage, and it has brilliant prospects. Based on the analysis of the connotation of brand marketing and present development situation and problems about Baokang tourism, we discussed how to make full use of advantages in resources, grasp the market demand, design and develop the tourism product with unique selling points based on tourism nature as to promote the rapid and sustainable development from the perspective of tourism marketing.关键词
品牌营销/旅游产品/保康Key words
Brand marketing/Tourism products/Baokang分类
管理科学引用本文复制引用
王博,马胜蓝,许黎,曹诗图..品牌营销视角下保康旅游产品的深度开发[J].湖北文理学院学报,2015,36(5):64-67,72,5.
