信阳师范学院学报（自然科学版）Issue(3)：359-362,4.DOI:10.3969/j.issn.1003-0972.2014.03.013
古都城市旅游竞争力要素的对比研究--以洛阳市和西安市为例
Comparative Study of the Ancient Capital City Perspective Elements of Urban Tourism Competitiveness---Luoyang and Xi ’ an as an Example
摘要
Abstract
The factors and indexes of tourism competitiveness in Luoyang and Xi ’ an were evaluated with the analy-sis model of ancient capital tourism competitiveness .The result showed that Luoyang ’ s tourism competitiveness advan-tages were less prominent when comparing to Xi ’ an’ s.Luoyang should determine the strategic positioning of ancient capital tourism development and improve tourism system according to the core connotation of city 's tourism competitive-ness.On the base of keeping ancient features , Luoyang should make good use of history and culture endlessly which are formed from long time ago .At the same time, Luoyang should amplify the intensity of promotion .To some extent, Luoyang should increase its popularity in the international tourism marketing through building the brand of “millennium capital city”.关键词
古都/洛阳/西安/城市旅游竞争力/对比评价Key words
ancient capital/city tourism competitiveness/comparative evaluation分类
管理科学引用本文复制引用
王丽..古都城市旅游竞争力要素的对比研究--以洛阳市和西安市为例[J].信阳师范学院学报（自然科学版）,2014,(3):359-362,4.基金项目
河南省软科学研究项目（142400410754）；洛阳师范学院2013年度青年科研基金项目 （）
