运筹与管理Issue(3)：157-162,6.
基于双边市场理论的金融超市竞争定价策略研究
Pricing Strategy of Financial Super-market Based on Two-sided Markets
摘要
Abstract
Based on two-sided market, this paper analyzs the pricing competition strategies of financial super-mar-ket under the case of duopoly , and is mainly focused on the price discrimination strategies .The paper builds price discrimination model by which the discriminatory criteria are transaction times on the platform , and analy-zes equilibrium price , equilibrium profit and market shares in two different cases:financial super-market pursues long term maximum profit or short term maximum one .Then we draw the conclusion that price discrimination is good for financial super-markets’ short term profit maximization but not short term or long term profit .So the pa-per suggests financial super-markets should take the strategies of price discrimination in development stage and maturation stage appropriately ,and be within a certain period of time and transactions , so as to get more profit .关键词
双边市场/金融超市/定价策略/双寡头平台Key words
two-sided markets/financial super-market/pricing strategy/duopoly platform分类
管理科学引用本文复制引用
王镭,李一军,张凯..基于双边市场理论的金融超市竞争定价策略研究[J].运筹与管理,2014,(3):157-162,6.基金项目
黑龙江省自然科学基金资助项目 （）
