运筹与管理Issue(4)：33-40,8.
存在强势零售商的竞争渠道内生时机
Endogenous Timing in Competing Channels with Dominant Retailer
摘要
Abstract
In the non-asymmetric competing channels with a dominant retailer , this paper analyzes the effects of negotiation mechanism , market competition and bargaining power of dominant retailer on equilibrium results un-der three game timing , and then explores endogenous timing of competing channels .Finally , the basic model is extended from two angels of sale cost and store traffic .The study shows that the negotiation mechanism improves market demand and profits of dominant retail channel .When the market has more intense competition , the man-ufacturer will get the benefit of the fisherman from retailer competition , and dominant retailer will suffer from strongly depressing product wholesale price .In the past studies , the game timing hypothesis of simultaneous leadership of retailers has some flaws , and the sequential leadership is endogenous timing of competing channels . Differential sale cost and store traffic will narrow the double-equilibrium region of endogenous timing .关键词
分销渠道/强势零售商/博弈论/协商机制/内生时机Key words
distribution channels/dominant retailer/game theory/negotiation mechanism/endogenous timing分类
管理科学引用本文复制引用
刘军,谭德庆..存在强势零售商的竞争渠道内生时机[J].运筹与管理,2014,(4):33-40,8.基金项目
国家自然科学基金资助项目（71271175）；教育部人文社会科学研究青年基金（12YJC630096）；四川省教育厅科技项目（13SB0274）；西南石油大学校级科技基金；零售商力量增长背景下的分销渠道内生时机研究 （）
