运筹与管理Issue(5)：231-236,6.
电子商务环境下基于 Multi-Agent 的B2B 信任评价模型研究
Research on the B2 B Trust Evaluation Model Based on Multi-Agent under the E-Commerce Environment
摘要
Abstract
The development of e-commerce has brought many opportunities to business cooperation .In the process of cooperation there exist some problems , such as the lack of trust between enterprises and lack of reasonable comprehensive measuring method of enterprise credibility .This paper takes the commercial enterprises in B 2 B market as the research object , combines with the Multi-agent artificial intelligence technology , establishes a trust evaluation index system of reputation rating Agent with the basic information of the enterprise and single transac -tion Agent with specific transaction information , builds a trust evaluation model based on Multi-agent and carries out the simulation experiment at last .The research conducted by this paper will help enterprises select the appro-priate partners , solve trust issues in business cooperation and adapt to the needs of the development of e-com-merce.关键词
Multi-agent/信任评价指标/B2B信任评价模型/电子商务Key words
Multi-agent/trust evaluation index/B2 B trust evaluation model/e-commerce分类
管理科学引用本文复制引用
孙华梅,邹维娜..电子商务环境下基于 Multi-Agent 的B2B 信任评价模型研究[J].运筹与管理,2014,(5):231-236,6.基金项目
资金项目国家自然科学基金资助项目 （）
