运筹与管理Issue(2)：44-50,7.
需求信息不对称下多渠道供应链的协调定价
Coordination Pricing in Multi-channels Supply Chain with Asymmetric Demand Information
摘要
Abstract
In recent years , with e-commerce widely used , direct channel has been developed fastly .Many enter-prises begin to increase direct channel on the basis of traditional retailing channel .To the problem of one-manu-facturer one-retailer supply chain with asymmetric demand information between the two members ,the manufactur-er owns multi-channels composed by direct channel and traditional retailing channel .This paper analyzes the optimal wholesale price of the manufacturer and retailer when they centralize control and decentralized control with stackelberg Game Theory separately , and the result shows that decentralized control can lower the efficiency of the supply chain .To improve the efficiency of the multi-channels supply chain , we provide the manufacturer with a quantity-discount pricing policy that can coordinate the multi-channels supply chain price .Lastly we use the numerical test and effectiveness analysis , and the result shows that quantity-discount can make the manufac-turer and retailer in the supply chain win-win, so it is reasonable and effective .关键词
企业管理/协调定价/stackelberg博弈/数量折扣/需求信息不对称/多渠道供应链Key words
business management/coordination pricing/stackelberg game/quantity-discount/asymmetric demand information/multi-channels supply chain分类
管理科学引用本文复制引用
于丽娟,李雪,祝爱民..需求信息不对称下多渠道供应链的协调定价[J].运筹与管理,2015,(2):44-50,7.基金项目
辽宁省科技计划重点项目 （）
