远程教育杂志Issue(3)：41-48,8.
社交网站中知识扩散机制及影响因素研究
On the Mechanism of Knowledge Diffusion in Social Network and Its Influencing Factor
摘要
Abstract
Social network is a new type of social media that helps users establish social relations. At present, it has become an important part of internet on knowledge diffusion because of its media properties including actualized social contact, valued relation, circled activity, fast transmission of virus and personalized space. Based on reviewing the concept of knowledge diffusion and studies on its mechanism, the paper analyses the mechanism of knowledge diffusion in social network on the basis of the related theories about social network and complicated network. From three dimensions of network structure, interpersonal relationship and individual cognition, the paper concludes and demonstrates seven influencing factors of knowledge diffusion in social network, that is, network connection, network form, reliability, cooperation, reciprocity, professional ability and values, which provides enlightenment for knowl-edge diffusion and knowledge innovation based on social network, and lays a foundation for further quantitative research on knowledge diffusion in social network.关键词
社交网络/社交网站(SNS)/知识扩散Key words
Social network/Social networking sites (SNS)/Knowledge diffusion分类
社会科学引用本文复制引用
冯锐,李亚娇..社交网站中知识扩散机制及影响因素研究[J].远程教育杂志,2014,(3):41-48,8.基金项目
本文为国家哲学社会科学基金项目“社交网站传播特性及影响力研究(项目编号12BXW048)”研究成果之一。 （项目编号12BXW048）
