重庆文理学院学报（社会科学版）Issue(1)：95-99,5.
重庆会议旅游发展战略研究
Research on the Convention Tourism Development Strategy of Chongqing
摘要
Abstract
Convention tourism is a special kind of tourism activities. The development of convention tourism not only plays an im-portant way of city economy influence communication function and city expansion, but also brings huge economic benefits and so-cial benefits for the city. In recent years, the Chongqing convention industry shows a trend of rapid development, and the economic benefit brought by the meeting industry has also become increasingly prominent. The convention tourism development strategy is a hot topic in the development process of city tourism. Based on a thorough analysis of the Chongqing convention tourism, it was ana-lyzed that the convention tourism in Chongqing has type of diverse convention, and travel time has the characteristics of periodicity, and at the same time there are some weaknesses in the management concept, management system, and service capacity. Based on this, to develop Chongqing convention tourism, firstly the position should be correctly located, and combined with the characteristics of Chongqing’s tourism resources, strategic target should be positioned, and scientific reasonable strategic contents of convention tourism should be proposed, so as to promote the transformation and upgrading of tourism industry in Chongqing.关键词
会议旅游/发展战略/重庆Key words
convention tourism/development strategy/Chongqing分类
管理科学引用本文复制引用
周健华..重庆会议旅游发展战略研究[J].重庆文理学院学报（社会科学版）,2015,(1):95-99,5.基金项目
本文系重庆文理学院2011年科研项目“重庆会议旅游发展战略研究”（项目号Y2011LY24）的研究成果。 （）
