中国工程科学Issue(1)：120-128,9.
基于策略型消费者的易逝品最优定价研究
Optimal pricing of perishable goods under strategic consumers
摘要
Abstract
With access to information is becoming more and more convenient and quick,the strategic behavior of customers is becoming more common in everyday life. In this paper,we study the optimal pricing of perishable goods in the presence of strategic customers. Monopolist sells a finite quantify of products in a certain period of time. Customers select the optimal time to buy based on the principle of utility maximization. This paper is divided into two scenarios in-cluding not replenish inventory and replenish inventory. Studies have shown that the game equi-librium exists between sellers and consumers. After a seller announces the pricing strategy,the structure of customers is divided by an optimal threshold function. The strategic behavior of cus-tomers has a significant impact on the profits of a seller. A seller can accord to the market de-mand and the time sensitivity of customers through proper inventory and price setting to reduce losses from the strategic behavior of customers. The situation with replenishing inventory is bet-ter than the situation without replenishing inventory only when market demand is larger.关键词
易逝品/策略型消费者/最优定价/Stackelberg博弈Key words
perishable goods/strategic consumers/optimal pricing/Stackelberg game分类
管理科学引用本文复制引用
陈晓红,易国栋,成璐璐..基于策略型消费者的易逝品最优定价研究[J].中国工程科学,2015,(1):120-128,9.基金项目
国家自然科学基金委重大国际合作项目（71210003）；国家创新群体科学基金（71221061）；国家自然科学基金 （）
