中国矿业大学学报（社会科学版）Issue(4)：94-103,10.
企业文化、价值承诺与企业绩效的相关性研究--来自沪市上市公司的经验证据
Correlation Between Enterprise Culture,Value Commitment and Corporate Performance:Empirical Evidence from Listed Companies in Shanghai Stock Exchange
摘要
Abstract
Corporate culture is the basis for brand building.Brand in its essence is a commitment to create value for stakeholders while acquiring its own value.Are the stakeholders in China's enterprises aware of the importance of corporate culture? Is this awareness or value commitment obviously connected with the corporate performance? To answer these questions,the present paper takes the listed companies in Shanghai Stock Exchange as examples.The following findings are obtained through the empirical analysis:the number of stakeholders concerned by the value commitment in the corporate cultural concept has obvious positive correlation with average annual growth rate of the company's prime operating revenue,the average rate of return on net assets and the stock price growth rate;the attention to the stakeholders from the companies with excellent performance is much more than that from the companies with poor performance.Concern for stakeholders can be generally classified into five scales ranging from"0"to"4"or even more,which,as the findings show,are obviously correlated with the companies'the return on average equity.This shows that the corporate culture has a great impact on the company's long-term operating performance.The performance of the listed companies which attach importance to the stakeholders is much better than that of the companies without corporate cultural features.Among 356 listed companies investigated,161 companies have little or weak concern for stakeholders,accounting for 50.3%.30 listed companies which concern for stakeholders can achieve scale"4"or more,less than 10%.This shows that most listed companies'concept of corporate culture and sense of stakeholders are still very weak,a far cry from the goal of building a powerful brand.关键词
企业文化/价值承诺/品牌价值承诺/利益相关者价值承诺/企业绩效/沪市上市公司Key words
enterprise culture/value commitment/brand value commitment/stakeholder value commitment/corporate performance/listed companies in Shanghai Stock Exchange分类
管理科学引用本文复制引用
张燚,刘进平,张锐,高伟..企业文化、价值承诺与企业绩效的相关性研究--来自沪市上市公司的经验证据[J].中国矿业大学学报（社会科学版）,2014,(4):94-103,10.基金项目
国家社会科学基金项目(项目编号:12CXW014) （项目编号:12CXW014）
教育部人文社会科学研究项目(项目编号:10YJC630078) （项目编号:10YJC630078）
