中国中医药图书情报杂志Issue(4)：26-28,3.DOI:10.3969/j.issn.2095-5707.2014.04.007
论数字时代中医药图书馆学科化服务营销策略
A Research on Marketing Strategies for Subject-Oriented Information Services of Traditional Chinese Medicine Libraries in the Digital Age
摘要
Abstract
The 21st century is the era of knowledge economy. With the development of digitalization and networking, the demands of subject-oriented information services of research users become increasingly urgent and in-depth. This article started from the marketing ideas, demonstrated the significance of implementation of subject-oriented information services, and concentrated on the marketing strategies of subject-oriented information services which focus on the information marketing and service marketing, with a purpose to provide more all-round and in-depth subject-oriented information services for TCM researchers.关键词
中医药图书馆/学科化服务/营销策略Key words
traditional Chinese medicine library/subject-oriented information service/marketing strategy引用本文复制引用
尚文玲,张华敏,段青,康小梅,苏大明,李莎莎,蒋丁苾,孟凡红..论数字时代中医药图书馆学科化服务营销策略[J].中国中医药图书情报杂志,2014,(4):26-28,3.基金项目
中国中医科学院基本科研业务费自主选题项目 （）
