中华医学图书情报杂志Issue(5)：23-27,5.DOI:10.3969/j.issn.1671-3982.2015.05.005
图书馆微博营销评价指标体系的构建
Establishment of microblogging marketing assessment indication system in library
摘要
Abstract
Microblogging has become an important marketing tool in library and marketing assessment is a necessary step of microblogging marketing management .The established micro-blogging marketing assessment indication sys-tem in library should include the credibility , influencing power , communication and content expression of micro-blogging.The collected data should be scientifically processed and analyzed with a comprehensive method, and measures should be taken to maintain the sustainable development of assessment .关键词
图书馆/微博/微博营销/评价Key words
Library/Microblogging/Microblogging marketing/Assessment分类
管理科学引用本文复制引用
靳爱红..图书馆微博营销评价指标体系的构建[J].中华医学图书情报杂志,2015,(5):23-27,5.
