镇江高专学报Issue(2)：39-41,62,4.
城市居民出境旅游消费特征与策略研究--基于镇江市居民出境旅游的调研数据
Characteristics of citizens'consumption in outbound tourism and countermeasures- Based on the analysis of local data of outbound tourism in Zhenjiang
摘要
Abstract
This thesis mainly introduces current situation and trends of our citizens’outbound tourism market based on the data analysis of research and a questionnaire survey about outbound tourism consumption among Zhenjiang natives by the Yangtze River in Jiangsu Province.It points out that outbound travelling will become a popular life style in some Chinese cities.Moreover,some objective countermeasures on sustainable development for outbound tourism market,such as improving market segmentation,launching products innovation,increasing promotion in-vestment and strengthening the mechanism,have been put forward so that it could be further targeted and helpful for the growth of local tourism industry and related travel agencies.关键词
出境旅游/消费特征/可持续发展Key words
outbound tourism/consumption characteristics/sustainable development分类
管理科学引用本文复制引用
崔竞..城市居民出境旅游消费特征与策略研究--基于镇江市居民出境旅游的调研数据[J].镇江高专学报,2015,(2):39-41,62,4.基金项目
镇江市社科联立项课题 （）
