湖南工业大学学报Issue(2)：77-80,4.DOI:10.3969/j.issn.1673-9833.2014.02.016
基于旅行社声誉影响的导游激励契约设计
Tour Guide Incentive Contract Design Based on Travel Agency Reputation
摘要
Abstract
Tour guide’s service quality directly affects the travel agency’s reputation, whereas the travel agency’s reputation reversely acts on the guide’s achievements. The problem of the travel agency is how to motivate the tour guides’effort to improve the service quality. Studies the guide incentive contract from the perspective of principal-agent theory, and in view of the features of guide’s achievements influenced by travel agency’s reputation, introduces reputa-tion function and designs an incentive contract considering the factors of travel agency reputation. The results show that a good travel agency’s reputation has positive significance to improve tour guide’s achievements and promote service quality, and it is critical to the travel agency’s long-term development.关键词
服务质量/旅行社声誉/激励契约/导游绩效Key words
service quality/travel agency’s reputation/incentive contract/tour guide achievements分类
管理科学引用本文复制引用
罗定提,黄艳,鲁芳,祝新春..基于旅行社声誉影响的导游激励契约设计[J].湖南工业大学学报,2014,(2):77-80,4.基金项目
国家自然科学基金资助项目（71201053），湖南省哲学社会科学基金资助项目 （）
