湖南工业大学学报（社会科学版）Issue(2)：39-44,6.DOI:10.3969/j.issn.1674-117X.2014.02.010
湖南移动互联网产业盈利模式的优化与创新
The Profit Model Optimization and Innovation of Hunan Mobile Internet Industry
摘要
Abstract
Business model of global mobile Internet industry can be summarized as value-added service model, licensing model,e-commerce model,advertising model,and accurate marketing model. By analyzing the existing profit model of Hunan Mobile Internet,the optimization and innovation strategies are summarized,namely:develo-ping mobile search based on the model of“Paid Search + VAS + vertical / Scene”,promoting mobilization of fixed network based on the model of“Content + VAS + ad traffic”,and developing O2 O business based on the model of“UGC + LBS + vertical market segmentation+ mobile payment + two-dimensional code”.关键词
湖南/移动互联网产业/盈利模式Key words
Hunan/mobile internet industry/profit model分类
管理科学引用本文复制引用
吴青,李建新..湖南移动互联网产业盈利模式的优化与创新[J].湖南工业大学学报（社会科学版）,2014,(2):39-44,6.基金项目
湖南省科技厅项目 （）
