江西农业学报Issue(8)：139-142,4.
基于旅游体验的农业节庆旅游吸引力提升研究
Research on Attraction Promotion of Agricultu ral Festival Tourism Based on Tourist Experience
摘要
Abstract
This paper analyzed the tourist experience demands for agricultural festivals based on the tourist experience theory and the functions and features of agriculture .Based on the tourist experience demands , this article discussed the paths to promote the attraction of agricultural festival tourism in China .These paths included:taking the tourist ’ s demands as the core , insisting on the tenet of abutting tourists and “agriculture , rural areas and farmers”, fully excavating and fusedly using the special tourism resources in villages and towns , designing the theme and content of agricultural festivals with intense place -sense;highlighting the local char-acteristics in catering , accommodation , shopping , entertainment and other supporting services .In addition , the author put forward the following measures for promoting the attraction of agricultural festival tourism in China :planning the festival theme and content with prominent regional features and culture , guaranteeing the authenticity of cultural experience in the festival , conducting innova-tive use of tourism resources , guiding villagers to take an active part in the festival , and adopting the suitable holding mode .关键词
旅游体验/农业节庆/吸引力Key words
Tourist experience/Agricultural festival/Attraction分类
管理科学引用本文复制引用
单福彬,王刚,冯红英..基于旅游体验的农业节庆旅游吸引力提升研究[J].江西农业学报,2015,(8):139-142,4.基金项目
河北省高等学校科学研究项目“河北省乡村旅游产业升级路径选择”（ SQ123016）。 （）
