牡丹江师范学院学报（哲学社会科学版）Issue(4)：84-85,2.
从跨文化交际的角度看广告中的语用失误
Analysis and Countermeasures to Chinese Pragmatic Failure by Foreign Students Learning Chinese
摘要
Abstract
There are an increasing number of foreign students from varied cultural backgrounds learning Chinese in China for various reasons .However ,owing to cultural differences ,pragmatic failure ,especially socio -pragmatic failure ,frequently occur in their communication in Chinese .In light of the cultural source of pragmatic failures ,it investigates pragmatic failure by foreign students learning Chinese ,discusses the causes and provides countermeasures from the perspective of intercultural communication ,aiming at providing a reference for Chinese teachers and help for foreign students learning Chinese .关键词
文化差异/语用失误/跨文化广告/跨文化交际能力Key words
Pragmatic failure/the teaching of Chinese as a foreign language/inter-cultural communication分类
社会科学引用本文复制引用
朱海群..从跨文化交际的角度看广告中的语用失误[J].牡丹江师范学院学报（哲学社会科学版）,2015,(4):84-85,2.基金项目
广东省教学改革立项课题 （）
