数字图书馆论坛Issue(6)：38-44,7.DOI:10.3772/j.issn.1673-2286.2015.06.006
用户生成内容动因分析及激励设计*--以新浪微博为例
Motivation Analysis and Incentive Design of User Generated Content in the Case of Sina Micro-blog
摘要
Abstract
The motivation analysis and incentive design of user generated content (UGC) can help operators and websites to at ract more users to participate in, to provide quality services, to achieve economies of scale and value-added services. Through analysis and integrate the main motivation for the impact of UGC from the perspectives of community, individuals and technology levels, combination with the motivation theory such as hierarchy of needs theory, two-factor theory and expectations theory, Simultaneously, we carry on the corresponding incentive design for UGC different user groups in social media, it wil be provided a reference for web portals to motivate user participation .关键词
用户生成内容/社会化媒体/动因/激励Key words
UGC/Social Media/Motivation Analysis/Incentive分类
社会科学引用本文复制引用
尹丽英..用户生成内容动因分析及激励设计*--以新浪微博为例[J].数字图书馆论坛,2015,(6):38-44,7.基金项目
本研究得到陕西省社会科学基金项目“基于丝绸之路经济带的陕西省信息服务业商业模式创新研究”（编号13SC004）、教育部人文社科项目“主管领导方式对研发人员态度及工作表现的影响机制研究”（编号10YJC630268）、西安市社会科学规划基金项目“智慧西安建设的顶层设计与实施路径研究”（编号15J47）和西安邮电大学中青年科研资助项目“社会化媒体用户生成内容（UGC）的价值发现研究-基于大数据背景”（编号102-0482）资助。 （）
