交通运输工程与信息学报Issue(3)：113-120,8.DOI:10.3969/j.issn.1672-4747.2015.03.018
考虑产品退货的双渠道供应链最优策略研究
Optimal Strategy in a Dual-channel Supply Chain with Product Return
周亚军1
作者信息
- 1. 西南交通大学，交通运输与物流学院，成都 610031
- 折叠
摘要
Abstract
With the rapid development of E-commerce, product return is increasingly becoming an important factor to impact the market demand and inter-channel competitive advantage in a dual-channel supply chain. In view of the product return factor, this paper investigated the optimal strategy on about wholesale price, retail price and retail service of the dual-channel supply chain. Based on different styles of dual-channel supply chains, a Stackelberg game model dominated by manufacture was built and the model was solved .Then, the optimal pricing and service strategy was obtained. Finally, a contrastive analysis about the impact of product return rate on the parameters under different channel structures was made.关键词
双渠道/产品退货/定价策略/零售服务/Stackelberg博弈Key words
Dual-channel/product returns/pricing polies/retail services/stackelberg game分类
管理科学引用本文复制引用
周亚军..考虑产品退货的双渠道供应链最优策略研究[J].交通运输工程与信息学报,2015,(3):113-120,8.
