科学与管理Issue(2)：23-29,7.DOI:10.3969/j.issn1003-8256.2014.02.004
在线旅游企业商业模式创新路径比较研究
The Comparison Research on Business Model Innovation Paths of Online Travel Companies
摘要
Abstract
The business models innovation of online travel companies has drawn extensive attention from the industry and academia. This paper divides the business models of online travel companies into three categories, namely, Comprehensive Supermarket Model, Search Engine Model and Professionalization Model and taking Ctrip.Com, Qunar.Com and TuJia.Com as examples, analyzes the innovation path of these three business models. The paper believes that large-sized online travel companies are choosing the business model innovation of one-stop online travel platform and gradually becoming the leader of the tourism product supply chain;while middle and small-sized online travel companies are choosing the professionalization path and becoming an indivisible part of the tourism product supply chain.关键词
在线旅游企业/商业模式/创新路径比较Key words
Online travel companies/Business models/Innovation paths comparison分类
管理科学引用本文复制引用
李芸,周玲强,杜萍..在线旅游企业商业模式创新路径比较研究[J].科学与管理,2014,(2):23-29,7.基金项目
浙江省教育厅2012年高等学校访问学者教师专业发展项目 （）
