情报杂志Issue(6)：156-161,6.DOI:10.3969/j.issn.1002-1965.2014.06.030
微信用户使用意愿影响因素研究
Study on Impacting Factors of WeChat Users' Intention
文鹏 1蔡瑞2
作者信息
- 1. 武汉大学信息管理学院 武汉 430072
- 2. 武汉大学计算机学院 武汉 430072
- 折叠
摘要
Abstract
The popularity of 3G and intelligent terminal make instant communication software rapidly occupy the user market. Our study attempts to combine UTAUT model, perceived risk theory and media richness theory to a theoretical model, which analyzes the impacting factors of WeChat's user behavior from three aspects of acceptance, risk and content. Based on a questionnaire survey, we test the theoreti-cal model by using SPSS and AMOS software, discuss the model with the results of data analysis, and put forward the prospects for future research directions.关键词
微信/用户使用意愿/UTAUT/感知风险/媒介丰富度Key words
WeChat/using intention/UTAUT/perceived risk/media richness分类
管理科学引用本文复制引用
文鹏,蔡瑞..微信用户使用意愿影响因素研究[J].情报杂志,2014,(6):156-161,6.
