巢湖学院学报Issue(1)：77-80,4.
《中国好声音》的传媒经济学解读
THE VOICE OF CHINA:INTERPRETATION OF MEDIA ECONOMICS
费蓉1
作者信息
- 1. 安徽师范大学传媒学院，安徽 芜湖 241000
- 折叠
摘要
Abstract
Three selling theory——“Selling content”、“selling advertising”、“selling brand”is an essential marketing method of television programs. In the"content is king"era of product competition, both traditional media and new media attachés great im-portance to the practical application of three selling theory in the marketing technique. This paper tries to use the theory to analy-sis the profit model of“The Voice of China”, and puts forward constructive suggestions for the current TV marketing strategy.关键词
电视营销/三次售卖理论/《中国好声音》Key words
Television Marketing/Three selling theory/The Voice of China分类
管理科学引用本文复制引用
费蓉..《中国好声音》的传媒经济学解读[J].巢湖学院学报,2013,(1):77-80,4.
