重庆邮电大学学报（社会科学版）Issue(6)：68-71,4.DOI:10.3969/j.issn.1673-8268.2015.06.011
“微阅读”背景下高校手机报的发展现状与对策探微
“Micro Reading”in Colleges and Universities under the Background of Mobile Phone Newspaper Development Status
摘要
Abstract
With the rapid development of mobile Internet,college students “micro reading”has become the new normal reading.As an important form of micro reading,college mobile newspaper has become an important channel for students to obtain information.But in practice,“micro reading”also has the problems of the single transmission way,the content of the content,the audience interaction and the media literacy.Therefore,we should extend from the platform,construc-tion content,interactive communication and media literacy training to constantly improve the communication of the mobile phone newspaper operation,to further spread its influence,and to enhance the effectiveness of ideological and political education of college students.关键词
微阅读/高校/手机报/媒介素养/信息需求Key words
Micro reading/college/mobile phone newspaper/media literacy/information needs分类
社会科学引用本文复制引用
游敏惠,叶升蔚,王小运..“微阅读”背景下高校手机报的发展现状与对策探微[J].重庆邮电大学学报（社会科学版）,2015,(6):68-71,4.基金项目
国家社会科学基金项目移动互联网时代高校思想政治教育路径创新研究（14XKS038）；重庆市社会科学规划项目新媒介环境下重庆市大学生阅读行为研究（2013YBCB062）；重庆邮电大学教育教学改革项目 （）
