摘要
Abstract
Based on a differentiated Stackelberg duopoly,this paper established a licensing game model in which an in-cumbent innovator competing with a potential rival can develop the technology for the new product,or accept the licensing to enter the market.Depending on the two scenarios for the development cost,the optimal two-part tariff licensing strategies for the innovator were investigated.It concludes that the technology is always licensed and the optimal licensing contract depends on the development cost incurred by the rival,the market parameter and the substitution coefficient.关键词
Stackelberg 寡头模型/两部制收费/异质产品/研发成本Key words
Stackelberg duopoly/two-part tariff/product differentiation/development cost分类
管理科学
