经济与管理Issue(5)：85-89,5.
在线内容早期传播的影响因素研究--以微博为例
Research on Influencing Factors of Online Contents' Early Spread--Taking Micro-blogging as an Example
摘要
Abstract
The rapid development of IT and rise up of new media has enabled mass user to publish and spread information, which makes online contents flourishing. Only few of these contents, however, could reach continually spread, with others appear and fade rapidly. To explore the mechanism of online content spread, this research proposed interviews of micro-blogging user and analysis of data from a news publishing account of micro-blogging based on theories of communication and information sharing to identify determinants of early spread of online content. The results show that the initial propagation, information quality and content of online content is concerned, at the same time by publishing online user activity influence.关键词
在线内容/早期传播/信息分享/微博Key words
Online content/Early spread/Information sharing/Micro-blogging分类
管理科学引用本文复制引用
胡开远,王少剑..在线内容早期传播的影响因素研究--以微博为例[J].经济与管理,2013,(5):85-89,5.基金项目
国家社科基金重大项目 （）
