经济与管理Issue(7)：40-45,6.
城镇消费者对有机农产品的购买意愿分析--以有机大米消费为研究对象
Analysis on the Consumers to Organic Agricultural Products Purchase Intention--Taking Organic Rice Consumption as the Research Object
摘要
Abstract
Based on the survey of Beijing and Wuhan urban consumers, the paper carries out analysis on the willingness to pay for a price premium and its marginal willingness to pay. Application of conjoint analysis study found that the current consumers' willingness tendency to pay for a price premium is on the low side; However, the consumers' marginal willingness to pay is higher. High price limits the popularization and promotion of organic agricultural products. In addition, organic and brand play an important role on the consumers' willingness to pay is very important.关键词
有机农产品/溢价购买意愿/边际购买意愿Key words
Organic agricultural products/Willingness to pay a price premium/Marginal willingness to pay分类
管理科学引用本文复制引用
韩占兵..城镇消费者对有机农产品的购买意愿分析--以有机大米消费为研究对象[J].经济与管理,2013,(7):40-45,6.基金项目
国家社科基金重大项目（08&ZD022）；2013年河南省软科学研究计划项目（132400410012）；2012年河南省软科学研究计划项目 （）
