科技广场Issue(3)：195-198,4.
网络营销对企业信任影响因素分析
Factor Analysis of E-Marketing Influencing Enterprise Trust
徐书彬1
作者信息
- 1. 江西财经大学现代商务研究中心，江西南昌 330013
- 折叠
摘要
Abstract
With the globalization ofw orld's econom y,internetm arketing has become the mostpotentialarea. How ever,the lag ofthe creditsystem hasrestricted the internetm arketing developm entin ourcountry and whether we can solve thisproblem properly determ inesthe developm entofthe internetm arketing.Thispaperm ainly intro-duces the credit issue in today's society in the E-com m erce m ode w ith the environm ent that internet is the core of the enterprise internet m arketing. A fter analyzing the questions, the paper provides solutions by show ing a rather com plete E-com m erce internet m arketing pattern.关键词
电子商务/网络营销/企业信任Key words
Electronic Commerce/Network Marketing/Enterprise Trust分类
管理科学引用本文复制引用
徐书彬..网络营销对企业信任影响因素分析[J].科技广场,2013,(3):195-198,4.
