辽宁高职学报Issue(4)：38-39,45,3.
项目教学法在高职推销技术课中的尝试
韩桂英1
作者信息
- 1. 阜新高等专科学校，辽宁 阜新 123000
- 折叠
摘要
Abstract
Selling techniques is one of the core courses of m arketing m ajor, as well as one curriculum of strong practice. The teaching practice show s that project teaching m ethod is quite suitable for the teaching of selling techniques curriculum in higher vocational m arketing m ajor. First it should establish project. The establishm ent of project should follow the principle of practice with the teaching content as foothold to form project guidance. Second, it should organize students to com plete project task according to design on the basis of teaching content to set study situation. Last, it should show and evaluate project im plem enting result, and finish the teaching task in the w hole project im plem entation.关键词
推销技术课程/项目教学法/项目确立/项目实施Key words
selling techniques curriculum/project teaching m ethod/establishm ent of project/project im plem entation分类
社会科学引用本文复制引用
韩桂英..项目教学法在高职推销技术课中的尝试[J].辽宁高职学报,2013,(4):38-39,45,3.
