林业经济问题Issue(5)：441-446,451,7.
管涔山国家森林公园解说系统质量感知评价研究∗
Study on Perception and Evaluation of the Interpretation System in the National Forest Park of the Mount Guancen
摘要
Abstract
The paper constructed the interpretation evaluation system of the forest park and analyzed the perception level of the interpretation system quality of the Mount Guancen National Forest Park on tourist using by questionnaires survey and interviews data. The results of this study were as follows. Firstly, tourist held the better attitude to the tour guide explanation of the Mount Guancen. Secondly, tourist held an attitude in general to the signs design and tourist service center of the Mount Guancen. Thirdly, the attitude of tourist to the information design was lowest, among that negative attitude to the price level and the design of the information were most serious. Based on the results, some manage￣ment implications were put forward such as strengthening tourist experience by means of improving the tour guides explain quality, improving the degree of awareness of park visitors through strengthening the function of design of signage, meeting the expectation of the tourist using by producing the tourism information quality, improving the satisfaction of tourist using by promoting tourism services based on tourist psychological demands and so on.关键词
游客/国家森林公园/解说系统/感知评价Key words
tourist/national forest park/interpretation system/perception evaluation分类
管理科学引用本文复制引用
苏建军,李剑锋..管涔山国家森林公园解说系统质量感知评价研究∗[J].林业经济问题,2015,(5):441-446,451,7.基金项目
山西省高等学校哲学社会科学一般基金资助项目(2013256)、山西省重点建设学科管理科学与工程学科基金资助项目(2012021) （2013256）
