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福州市消费者茶油购买行为实证分析∗

陈俐静 刘伟平

林业经济问题Issue(5):477-480,4.
林业经济问题Issue(5):477-480,4.

福州市消费者茶油购买行为实证分析∗

The Empirical Analysis of Tea Oil Purchase Behavior by Fuzhou Consumers

陈俐静 1刘伟平1

作者信息

  • 1. 福建农林大学 经济学院,福州350002
  • 折叠

摘要

Abstract

According to the field research on the residents of Fuzhou, the paper carry out a difference comparison on the awareness of Fuzhou consumers in terms of the tea oil brands and prices and then u ̄tilize the measurement model to do an empirical analysis on the influence factors of the tea oil purcha ̄sing behavior. The main conclusion is that the influence factors of the tea oil purchasing behavior in ̄clude the age and education background of consumers and whether they have known tea oil. To pro ̄mote the demand of tea oil, the measures have been put forward, making clear the specific market segments as per consumer groups, improving the awareness of consumers&expand the sales channels, enhancing the tea oil propaganda & improve the quality and cost performance of tea oil, carrying out tea oil refining and implement the strategy of product branding and highlighting the authentication, leading to standardization and strengthen supervision and so on.

关键词

茶油消费/购买行为/影响因素

Key words

tea oil consumption/purchase behavior/influence factors

分类

管理科学

引用本文复制引用

陈俐静,刘伟平..福州市消费者茶油购买行为实证分析∗[J].林业经济问题,2015,(5):477-480,4.

基金项目

国家林业局重大调研项目( K34130003) ( K34130003)

林业经济问题

OA北大核心CHSSCDCSTPCD

1005-9709

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