林业经济问题Issue(5):477-480,4.
福州市消费者茶油购买行为实证分析∗
The Empirical Analysis of Tea Oil Purchase Behavior by Fuzhou Consumers
摘要
Abstract
According to the field research on the residents of Fuzhou, the paper carry out a difference comparison on the awareness of Fuzhou consumers in terms of the tea oil brands and prices and then u ̄tilize the measurement model to do an empirical analysis on the influence factors of the tea oil purcha ̄sing behavior. The main conclusion is that the influence factors of the tea oil purchasing behavior in ̄clude the age and education background of consumers and whether they have known tea oil. To pro ̄mote the demand of tea oil, the measures have been put forward, making clear the specific market segments as per consumer groups, improving the awareness of consumers&expand the sales channels, enhancing the tea oil propaganda & improve the quality and cost performance of tea oil, carrying out tea oil refining and implement the strategy of product branding and highlighting the authentication, leading to standardization and strengthen supervision and so on.关键词
茶油消费/购买行为/影响因素Key words
tea oil consumption/purchase behavior/influence factors分类
管理科学引用本文复制引用
陈俐静,刘伟平..福州市消费者茶油购买行为实证分析∗[J].林业经济问题,2015,(5):477-480,4.基金项目
国家林业局重大调研项目( K34130003) ( K34130003)