情报杂志Issue(2)：45-51,66,8.
基于产品评论挖掘的竞争产品优势分析
The Advantage Analysis of Competitive Product Based on Product Reviews Mining
摘要
Abstract
Nowadays the network has become a tool for information exchange and huge amount of user comments appeared in it. Using product reviews mining technique to acquire competitive product information data is of great significance for both enterprises and users. This paper, using the existing research results, applied product reviews mining in the advantage analysis of competitive products. Taking cell phone as an example, using iPhone4 and N8 as the research objects, through data collection, pretreatment, setting up product feature set and commentary views set, and analyzing the polarity and strength of reviews, users' views were quantified and the results were dis-played with four charts, then the competitive product advantage and the direction to improve were analyzed.关键词
产品评论挖掘/竞争产品/竞争情报/优势分析/图表分析Key words
product reviews mining/competitive products/competitive intelligence/advantage analysis/chart analysis分类
信息技术与安全科学引用本文复制引用
翟东升,徐颖,黄鲁成,赵京..基于产品评论挖掘的竞争产品优势分析[J].情报杂志,2013,(2):45-51,66,8.基金项目
国家社会科学基金重大项目“新兴技术未来分析理论方法与产业创新研究”(编号:11&ZD140) （编号:11&ZD140）
国家科技支撑计划“面向企业创新应用链的知识管理体系建设与集成应用示范”(编号:2012BAH34F00) （编号:2012BAH34F00）
