情报杂志Issue(2)：112-116,81,6.
新浪微博名人用户特征挖掘及效应研究
Study on the Celebrity Users' Characteristics Mining and the Effects of Sina Micro-Blog
摘要
Abstract
The paper established the 'reputation index' and used statistical analysis, correlation analysis and the Apriori model to dig out the celebrity users' overall characteristics, relationship characteristics and behavioral characteristics, and built forward impact index to study the celebrity effect quantitatively based on the user data of Sina microblogging. The study shows that characteristics of the celebrity users microblogging are strongly personalized and have great representation in the microblogging active user groups;the celebrities have a high degree of exposure in the microblogging and can improve their reputation by opening their own real information;enterprises can make mi-croblogging decisions through the results of the reputation index or forward impact index according to their needs.关键词
微博/名人用户/名气指数/Apriori/转发影响力指数Key words
Micro-Blog/Celebrity Users/Reputation Index/Apriori/Forward Impact Index分类
社会科学引用本文复制引用
郭秋艳,何跃..新浪微博名人用户特征挖掘及效应研究[J].情报杂志,2013,(2):112-116,81,6.
