摘要
Abstract
The purpose of this study is to construct an influence factors model of new media events drawing netizens' focused attention. By selecting the event messages published in hot forums of Tianya community, People forum, Yahoo forum and Sina micro-blog from February 24th to March 26th, 2013, the author conducted a qualitative research based on grounded theory and then summed up an influ-ence factors model of new media events drawing netizens' focused attention:psychological distance, interests demands and narrative tech-niques, and their interaction.关键词
新媒体事件/网民注意力/心理距离/利益需求/叙事技巧Key words
new media events/netizens' attention/psychological distance/interests demands/narrative techniques分类
社会科学
