情报杂志Issue(9)：111-117,7.DOI:10.3969/j.issn.1002-1965.2015.09.022
议程设置理论视域下热点事件网民舆论“反转”现象研究*--基于“成都女司机变道遭殴打”事件的内容分析
Research about Public Opinion Reversal Phenomenon on Hot Issues under the Background of Agenda-setting Theory---Based on the Content Analysis of the "Assaulted Chengdu Chauffeuse" Event
摘要
Abstract
The emergence of microblog broke the strong position of top-down agenda setting of traditional media, but the influences of In-ternet media on the audience agenda still can not be underestimated. Without fully understanding the hot issues, Internet media tended to pursuit "grabbing headlines","exclusive","attention resources" etc, as a consequence, the"public opinion reversal play" was becoming more frequently witnessed on the Internet, leading to the cyber-violence being easily caused, which in turn would do harm to social har-mony and national stability. The study took "Assaulted Chengdu Chauffeuse" as an example, using content analysis to explore the rela-tionship between agenda setting of microblog media and the public opinion inversion. The study proves that Internet media's unconscious a-genda setting ( issues drive, media automatic depuration function) , conscious agenda setting ( voice competition, frame design, media res-onance) and netizen agenda setting ( opinion leaders, cyber-violence) are the key factors triggering the Internet public opinion inversion. Research on hot issues of Internet public opinion reversal phenomenon has the enlightenment significance for mainstream media to effective-ly guide the Internet public opinion.关键词
议程设置/热点事件/舆论反转/微博Key words
agenda setting/hot issues/public opinion reversal/microblog分类
社会科学引用本文复制引用
王国华,闵晨,钟声扬,王雅蕾,王戈..议程设置理论视域下热点事件网民舆论“反转”现象研究*--基于“成都女司机变道遭殴打”事件的内容分析[J].情报杂志,2015,(9):111-117,7.基金项目
国家社会科学基金重大项目“国家政治安全视角下的互联网虚拟社会风险治理研究”(编号:11&ZD033)的阶段性成果。 （编号:11&ZD033）
