情报杂志Issue(9)：123-128,6.DOI:10.3969/j.issn.1002-1965.2015.09.024
基于社会媒体的食品风险信息公众传播行为研究
Research on the Public's Communication Behavior of Foodstuff Risk Information Based on Social Media
摘要
Abstract
The public is the main body and the audience in the process of foodstuff risk information communication, therefore, the study of the public's communication behavior of foodstuff risk information is very important. At present, existing academic researches on com-munication behavior of foodstuff risk information to the public is relatively scarce. Relying on previous researches and combining with the features of foodstuff risk information, this paper sums up the three characteristics of the foodstuff risk information communication of the public:autonomization, orientation and being emotional. At the same time, combining with related cases, the paper reveals the three modes of the public ' s communication behavior of foodstuff risk information communication, which includes autonomically customized mode based on user demand, group polarization mode based on the community leaders and the social network mode based on social rela-tions. It is argued that foodstuff risk communication under social media environment should focus on clearing the public's needs, attaching great importance to the community opinion leaders and fully integrating online and offline social relation network resources, to ensure the scientific and effective foodstuff risk communication and enhance the level of foodstuff risk management in China.关键词
社会媒体/公众/食品风险信息/传播行为Key words
social media/the public/foodstuff risk information/communication behavior分类
社会科学引用本文复制引用
佘硕,张聪丛..基于社会媒体的食品风险信息公众传播行为研究[J].情报杂志,2015,(9):123-128,6.基金项目
国家社会科学基金项目“新媒体对我国食品安全风险交流的影响研究”(编号:13CGL117) （编号:13CGL117）
华中科技大学自主创新文科重大及交叉项目“基于社会媒体的食品风险交流机制及信任研究”(编号:2015AD013) （编号:2015AD013）
华中科技大学自主创新文科前沿探索项目“非传统安全视域下网络媒体对食品安全风险交流的影响研究”(编号:2015AB017)。 （编号:2015AB017）
