情报杂志Issue(10)：16-21,6.DOI:10.3969/j.issn.1002-1965.2015.10.003
基于前景理论和 VIKOR 的营销竞争情报评价研究
Marketing Competitive Intelligence Performance Based on Prospect Theory and VIKOR
摘要
Abstract
Concerning the diversity and difference characteristics of the sources of marketing competitive intelligence, the article evaluates the sources based on the prospect theory and VIKOR method. Firstly, the article summarizes the internal and external sources of marketing intelligence; Secondly, the article builds an evaluation hierarchical model of intelligence sources combined with the development of mar-keting strategy; Thirdly, the article gives the basic steps of the evaluation based on prospect theory and VIKOR method; Finally, a case is used to illustrate the application feasibility of the method.关键词
营销竞争情报/评价指标/前景理论/VIKORKey words
marketing competitive intelligence/evaluation index/prospect theory/VIKOR分类
管理科学引用本文复制引用
周慧妮,江文奇..基于前景理论和 VIKOR 的营销竞争情报评价研究[J].情报杂志,2015,(10):16-21,6.基金项目
国家自然科学基金“面向复杂大群体的有限服务资源分配协调决策研究”(编号:71271116) （编号:71271116）
教育部人文社会科学基金“异质群体交互式决策方法及应用研究”(编号:12yjc630044)资助。 （编号:12yjc630044）
